Google announced today that it plans to phase out third-party cookies that allow advertisers to track you and will not develop alternatives to doing so. The move comes as privacy continues to grow in profile to a real market advantage. Pujol, head of the Tailcat project in a statement accompanying the announcement. People should not be forced to choose between privacy and quality,” said Dr. “The only way to counter Big Tech with its bad habit of collecting personal data is to develop a robust, independent, and privacy-preserving search engine that delivers the quality users have come to expect. Once Google discovers a new page on the web, its crawlers understand what the page is about. Check the next step to know how to fill it. A pop-up will now appear asking you to name the search engine, assign a keyword for it, and add the URL with s in place of the query. Perhaps the greatest difference between Brave and other search engines like Google is that it uses an independent web index. On the next page, you will see an ‘Add’ button next to the ‘Other search engines’ section to add a new search engine to Brave. The blog post also noted that Brave will be exploring “blockchain-based options and new developments, including for e-commerce uses.” Let's talk about the main differentiators and key features of Brave Search. ![]() In 2021, Brave has reached over 25 million active monthly users according to the company, and sees this growth in line with consumers moving towards privacy-focused products like Signal and others.īrave Search is being developed with similar protections to the Brave Browser, including not tracking or profiling users, using open ranking models to “prevent algorithmic biases and outright censorship” and offering Brave Search to other search engines, among a number of other areas. “Tailcat does not collect IP addresses or use personally identifiable information to improve search results.”īrave Search is a new addition to the suite of Brave’s privacy products. “The Tailcat search engine is built on top of a completely independent index, capable of delivering the quality people expect, but without compromising their privacy,” read a blog post announcing the acquisition. ![]() The move is the basis of forthcoming product Brave Search, which Brave is pitching as a non-tracking alternative to Google Search on Chrome and mobile. Privacy-oriented browser Brave has announced the acquisition of Tailcat, an open search engine.
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